Author: Jim Warren
-
The Lean Leg Machine: A 1998 Direct Response Success Story
Back in 1998, I had the opportunity to work on a direct response infomercial that…
-
Why Building an In-House Production Studio Is a Game-Changer for Your Business
As someone who’s been in the trenches of content creation for years, I’ve seen firsthand…
-
A Simple Guide to Direct Response TV and the Top Agencies You Should Know
Direct Response TV (DRTV) might not be as flashy as the latest social media trends,…
-
The Rise of Cable Television and Its Impact on Infomercials
I had the privilege of witnessing the transformation of the direct response advertising industry during…
-
How Ronald Reagan Birthed the Infomercial Era
When Ronald Reagan took office in 1981, his administration made the policy changes for commercial…
