by Jim Warren | Jul 5, 2025 | DRTV Blog
Back in 1998, I had the opportunity to work on a direct response infomercial that would make waves across the globe. The product? Brenda Dykgraaf’s “Lean Leg Machine.” The campaign was an exciting blend of fitness, celebrity, and international appeal—a true testament... 
by Jim Warren | Jul 5, 2025 | DRTV Blog
Direct Response TV (DRTV) might not be as flashy as the latest social media trends, but it’s a marketing powerhouse that’s stood the test of time. In a world where instant results matter more than ever, DRTV offers a direct line to consumers, prompting them to take... 
by Jim Warren | Jul 5, 2025 | DRTV Blog
I had the privilege of witnessing the transformation of the direct response advertising industry during one of its most pivotal periods—the rise of cable television in the 1990s. The surge in cable TV fundamentally reshaped how we approached infomercials, creating... 
by Jim Warren | Sep 1, 2024 | DRTV Blog
When Ronald Reagan took office in 1981, his administration made the policy changes for commercial deregulation. This change had a profound and long lasting impact on the direct-to-consumer advertising industry. As someone who has spent a lifetime in direct response... 
by Jim Warren | Aug 31, 2024 | DRTV Blog
When it comes to direct response television (DRTV) advertising, one of the most critical decisions marketers face is choosing between long-form and short-form infomercials. Each format has its unique advantages and considerations, making the choice highly dependent on...