Author: Jim Warren
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Everything marketers do must support or build the brand
Building Your Brand and Your Bottom Line with Direct Response™ “Everything marketers do must support…
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Why integrate Direct Response?
Direct response provides you with the ability to generate exponential and/or immediate improvements in results (i.e.…
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What is the future of the Billy Mays Infomercials?
The Infomercial Industry has felt the shock of the loss of one of its all…
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What Billy Mays did for the Infomercial!
Billy Mays Without a doubt Billy Mays helped the recent Infomercial industry rebound. Our industry…
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The DRTV/Brand Bell CurveThe Rise of Branding in Direct Response Television Campaigns
Target Marketing Magazine Not long ago, only the most self-assured brand managers dared suggest direct…