DRTV Blog
The Infomercial That Wasn’t: Tom Cruise, Frank T.J. Mackey, and the “Seduce and Destroy” Marketing Stunt
In the golden age of infomercials, where late-night television was cluttered with shouty pitchmen, miracle…
From Late-Night Infomercials to TikTok Millionaires: How the 90s DRTV Model Evolved into Today’s Influencer Economy
Today’s highest-paid influencers like Cristiano Ronaldo, MrBeast, and Charli D’Amelio are the modern-day infomercial stars—blending…
The Kardashians and Infomercials Through the Generations: Fame, Fortune & Direct Response TV
From Bruce Jenner’s Wheaties days to Kim Kardashian’s social commerce empire, the Kardashian family’s rise…
The Hidden Costs of Cord Cutting: Was It Really Worth It?
When cord-cutting first emerged as an alternative to traditional cable, it promised to be a…
Whatever Happened to the 80s Infomercial Stars? Where Are They Now—and Are They Still Millionaires?
They ruled late-night TV with charm, enthusiasm, and unforgettable catchphrases. But what became of the…