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5 ways to leverage behavioral targeting to increase customer engagement
Behavioral targeting can be a critical factor in increasing customer engagement. When you’re able to gain a keen understanding of what people are doing on your website, app or with your campaigns, you can use that information to determine which messages and advertisements will resonate the best with them. When messages and advertisements are personalized,…
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8 essential things to understand about consumer psychology
Every business needs customers to survive and thrive. Gaining a better understanding of consumers as individuals can help inform current and future business decisions. It’s important to understand everything you can about your customers, but there are some essential things to focus on that drive deeper connections. Here, eight members of Business Journals Leadership Trust…
