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Talkspace Uses MNTN to Bring CTV Efforts In-House and Grow Usage for Online Therapy
Intent on growing their pool of top-of-funnel leads, Talkspace launched Performance TV prospecting. A key piece to their prospecting efforts was a comprehensive audience strategy. Using MNTN’s integration with Oracle Data Cloud — which together with LiveRamp provides MNTN users with access to over 85,000 unique audience segments — Talkspace explored multiple ideal customer groups…
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Non-Profit Organization Produces 250% Higher Average Donations with MNTN’s Creative-as-a-Subscription™
Until this point, the non-profit had been running the same set of advertisements on their CTV campaigns. As a result, the creative was starting to feel stale. They trusted MNTN as a strategic partner and were open when the Customer Success team suggested trying the CaaS offering as a way to boost performance. Powered by…
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ATTN Brings Bones Coffee To Life and Increases Revenue by 42% With MNTN Performance TV
ATTN’s year-round marketing efforts include Connected TV, shopping marketing, email, and paid search and social. When they took over the Bones account, they restructured the company’s marketing strategy to prioritize new customer acquisition, awareness-building, and reach expansion beyond their existing marketing channels to introduce new audiences to the brand. Prioritizing prospecting immediately distinguished ATTN from…
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MISA LA Sees a 20% Increase in Media Revenue With MNTN Performance TV
MISA Los Angeles started their CTV journey by launching a prospecting campaign to drive new traffic to their site. Through MNTN’s Performance TV platform, they were able to upload their creatives and set up their campaign to optimize towards a ROAS goal. After seeing success with their prospecting campaigns, MISA started using first-party data to…
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Guesty Scales their Business with MNTN
MNTN made it easy for Guesty to launch multiple campaigns that were automatically optimized towards their goal of increasing both site traffic and demo requests. By activating prospecting and retargeting simultaneously, they were able to build a healthy marketing funnel that could drive results at scale. The prospecting campaign they activated precisely targeted users with…