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Pega combines customer journeys with AI-driven next-best-actions
Pega this week announced the launch of Next-Best-Action Customer Journeys, a portfolio of capabilities aimed at unifying the marketing team’s understanding of customer journeys with automated, AI-driven next-best-actions, prompted by the customer’s real-time context — the stage of the journey he or she has reached. The solution is part of Pega’s Customer Decision Hub.No compromise…
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How live clienteling is helping Lucchese sell more cowboy boots
“Lucchese got its start by making boots for the U.S. Cavalry based out of San Antonio,” said David Berger, Lucchese’s Head of Marketing. “We’re a premier Western lifestyle brand and we still follow the same handcrafted principles we had in 1883. Our customers love that we’ve upheld the quality and reputation that has existed for…
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Supply chain crisis impacts holiday shopping
Problems with the supply chain were always going to have an effect on 2021’s holiday shopping season. New data from Adobe gives some idea of what the scale of the effect is likely to be as consumers look to kick off their holiday shopping early.In October, shoppers saw two billion out-of-stock messages, a rise of…
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Take the lead in 2022 by building value and trust, one consumer at a time
Consumers want to share more about themselves, so brands get it right. But not at the expense of their personal data.As we look ahead to 2022, what brands will stand out in the eyes of the consumer? How will personalization and customer experience drive how organizations build and maintain their brand equity? Who will consumers…
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How brands can create omnichannel customer experiences
Brands know customers interact with them across multiple touchpoints, yet many fail to provide cohesive experiences. It’s not enough for marketers to engage with them in each channel — every interaction needs to be connected.“Connecting all of your channels — delivering an omnichannel, consistent experience — is very important because we are talking about a…
