Marketers using more data sources in search of better data quality
Marketers are hoping more data sources will translate into better quality data. The average number of sources used by marketers…
Customer Data Platform (CDP)
Data
Data Management Platform (DMP)
digital advertising
Programmatic Advertising
How companies are leveraging clean rooms and first-party data as cookies vanish
Even though it’s harder than ever for marketers to get customer data, customers demand the same high level of relevance…
How to use AI and machine learning to boost marketing data management
There is a revolution in how marketers are using artificial intelligence (AI) and machine learning (ML) to help execute intelligent…
B2B Marketing
B2C Marketing
Content Marketing
Data
Data Management Platform (DMP)
Email Marketing
Marketing Automation
6 data collection tactics for marketing in the cookieless future
The end of the third-party cookie doesn’t have to be the end of getting good, useful data. Here are six…
Data Management Platform (DMP)
Digital Transformation
Email Marketing
Identity Resolution
Marketing Analytics
Marketing Automation
Marketing Technology
Zeta becomes first marketing platform to join the AWS marketplace
Zeta Global has announced that its Zeta Marketing Platform (ZMP) will become available in the Amazon Web Services Marketplace. The…