Ethical advertising: How Quaker Oats helped feed America
“Consumers have been increasingly switching from value-driven buying to values-driven buying. They’re buying based on the things they believe in…
A loyalty boom for David’s Bridal using mobile wallet technology
David’s Bridal, a US-based retailer that specializes in wedding dresses and formal wear for proms and other events, had a…
Analytics
Business Intelligence
Customer Experience Management
Experience
Loyalty and Retention
Optimization and Personalization
Predictive Analytics
‘An experience renaissance’ and how customer journey analytics tools fit in
Businesses today understand they must be customer-focused in their marketing as well as in all of their other operations. It’s…