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Ethical advertising: How Quaker Oats helped feed America
“Consumers have been increasingly switching from value-driven buying to values-driven buying. They’re buying based on the things they believe in and the issues they hold dear.” What’s more, advocacy, trust and loyalty are being better understood as long-term consumer metrics. Amy Williams founded Good-Loop, a Scottish-based business, at the age of 24 to distribute ethical…
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A loyalty boom for David’s Bridal using mobile wallet technology
David’s Bridal, a US-based retailer that specializes in wedding dresses and formal wear for proms and other events, had a problem. Their legacy printed coupon system was complicated for their both customers and store associates. But updating the system was no small task. The company started in 1950 as a single bridal salon in Florida…
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‘An experience renaissance’ and how customer journey analytics tools fit in
Businesses today understand they must be customer-focused in their marketing as well as in all of their other operations. It’s the “year of the customer,” after all. (Hint: it’s always the year of the customer.) To ensure that customers and prospects have ideal interactions with their brands at every touchpoint, marketers first need in-depth information…
Tag: Loyalty and Retention
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