3 things customers expect from marketers to prove that they’re human
Marketers are using more automation tools to improve workflow efficiency and scale campaigns. But they have to remember that they’re…
Samsung launches weeklong metaverse and NFT activation
Today, Samsung launches a weeklong “Discover Samsung” event, supported by NFTs and a scavenger hunt through their Discord community. Samsung…
What will have the biggest impact on consumer holiday shopping?
It’s not just you, the holiday shopping season is getting longer — particularly this year. Inflation means the longer you…
2 important ways to build customer trust and brand equity with data
Brands have to be proactive about the privacy concerns their customers have by being transparent in two important areas —…
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Using customer journey orchestration to engage existing customers during the pandemic
The disruptions brought about by the COVID-19 pandemic have resulted in businesses renewing their appreciation for existing customers, as well…