Tag: OTT

  • Top 5 Media Landscape Insights- June

    Top 5 Media Landscape Insights- June

    Stay on top of today’s constantly changing media environment with DirectAvenue’s Top 5 Insights. We give you specific network updates and emerging media trends in a digestible format.June 1, 2024TikTok Tests 60 Minute Uploads as Long-Form Push Continues-  The success of the ultra short-form video app TikTok, which has become one of the world’s most…

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  • Top 5 Media Landscape Insights- May

    Top 5 Media Landscape Insights- May

    Stay on top of today’s constantly changing media environment with DirectAvenue’s Top 5 Insights. We give you specific network updates and emerging media trends in a digestible format.May 1, 2024NBCU Projects Record Olympic Ad Sales, 41.2B To Date- NBCUniversal is poised to achieve unprecedented revenue levels for the Paris Olympics, having already secured $1.2 billion…

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  • Top 5 Media Landscape Insights- April

    Top 5 Media Landscape Insights- April

    Stay on top of today’s constantly changing media environment with DirectAvenue’s Top 5 Insights. We give you specific network updates and emerging media trends in a digestible format.April 1, 2024OTT, Streaming Subscription Revenues To Top Legacy Pay TV In 2025– Next year, it is anticipated that revenue from Over-The-Top (OTT) and streaming subscriptions will surpass…

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  • Navigating the Fragmented Video Universe!

    Navigating the Fragmented Video Universe!

    Navigating the Fragmented Video Universe!By now, we’ve all heard how streaming video through CTV/ OTT has dominated overall advertising growth, while traditional TV advertising has declined.But are we oversimplifying the streaming versus linear conversation? After all, many streaming services are offering access to the same live channels that were once exclusive to cable TV, including…

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  • 14 important steps for brands buying OTT ads on Amazon Prime

    14 important steps for brands buying OTT ads on Amazon Prime

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