Tag: Synthetic Media

  • Personalization at Scale: What Synthetic Media’s Rise Means for Brands

    Personalization at Scale: What Synthetic Media’s Rise Means for Brands

    Advancement in artificial intelligence (AI) is giving rise to synthetic media. But is it something brands should lean into? Here, Christian Jones, head of marketing, Hawthorne Advertising, discusses synthetic media’s advantages and how marketers can integrate it into their brand strategy. Synthetic Media Can Drive Personalization at Scale Consumers expect personalization. It’s table stakes in…

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