The Proven Power of Direct Response Television
Infomercials—those long-form TV spots you’ve seen late at night or on streaming channels—have come a long way since the 1980s. What once looked like low-budget sales pitches are now high-performing, ROI-driven campaigns that generate billions in revenue annually.
But the question remains: why should your business use an infomercial today?
1. It’s More Than Just TV—It’s Performance Marketing
Infomercials are not about vanity metrics. They’re built to sell. Every second of airtime is designed to drive one thing: action.
Whether that’s picking up the phone, visiting a website, or scanning a QR code, infomercials deliver measurable, trackable results. They’re essentially 30-minute sales funnels, crafted for high engagement and high conversion.
2. Tell Your Story, Don’t Just Show a Product
Unlike a 15-second ad, infomercials give you time to educate, demonstrate, and persuade. You’re not just flashing features—you’re building trust. You’re answering objections. You’re painting the vision of how your product solves real problems.
Infomercials allow for:
- Long-form storytelling
- Live demonstrations
- Testimonials and expert endorsements
- Exclusive time-sensitive offers
It’s everything great salespeople do—but on screen, and at scale.
3. Unmatched ROI When Done Right
Infomercials offer incredible return on investment, especially when combined with digital strategy. Campaigns can be tracked by:
- Cost per order (CPO)
- Return on ad spend (ROAS)
- Call center metrics
- Website conversions
And with tools like OTT (over-the-top) streaming platforms, addressable TV, and social video extensions, modern infomercials now have greater reach and smarter targeting than ever before.
4. Build Brand and Move Inventory at the Same Time
Infomercials do more than sell—they build brand awareness. When your product is seen on national TV, trust and credibility skyrocket. You become the brand that people remember, recognize, and search for later.
Many iconic brands got their start on TV:
- The George Foreman Grill
- Proactiv
- P90X
- NutriSystem
Each started as a DRTV campaign—and went on to dominate retail, e-commerce, and pop culture.
5. The Right Partner Makes All the Difference
Infomercials are complex. You need the right creative, the right media buying, the right compliance strategy, and the right call-to-action design.
That’s where we come in. At Infomercial.com, we’ve launched, scaled, and optimized hundreds of high-performing campaigns for everything from household gadgets to health and beauty brands.
Is an Infomercial Right for You?
If your product:
- Solves a real problem
- Has strong visual or demonstrable benefits
- Targets a mass-market or defined niche
- Can support a compelling offer (e.g., free trial, discount, bonus)
… then yes, an infomercial might be your secret weapon.