March 2023
Counting the Costs: How Much Does an Infomercial Really Cost?
An infomercial is a form of long-form advertising that is designed to promote a product or service through a lengthy television commercial. These commercials can range in length from 30 minutes to an hour or more, and are often accompanied by a toll-free phone number or website for viewers to order the product. But how
Comparing Broadcast Television Media Buying and Streaming Media Buying: Pros and Cons
In the past decade, the way we consume media has drastically changed. With the rise of digital media and streaming services, traditional broadcast television has taken a back seat in terms of advertising opportunities. As a result, media buying strategies have had to evolve to keep up with these changes. In this article, we’ll explore
The Future of Infomercials: How Direct Response Television is Evolving in 2023
Direct response television (DRTV) has been a popular form of advertising for decades, with infomercials serving as the most prominent medium. Infomercials have helped launch countless products and brands, and they continue to evolve as consumer habits and technology change. In this blog post, we’ll explore the current state of DRTV and the future of