Author: Jim Warren
-
How Ronald Reagan Birthed the Infomercial Era
When Ronald Reagan took office in 1981, his administration made the policy changes for commercial…
-
Long Form vs. Short Form: Choosing the Right Format
When it comes to direct response television (DRTV) advertising, one of the most critical decisions…
-
David Ogilvy and His Influence on Direct Response Marketing
David Ogilvy, famously known as the “Father of Advertising,” transformed the industry by blending creativity…
-
The Top Eight Direct Response TV Production Companies: Crafting Campaigns That Convert
In the fast-paced world of advertising, direct response television (DRTV) remains a powerhouse for businesses…
-
Jack Kirby: The Advertising Visionary Who Revolutionized Direct Response Marketing
In the world of advertising, few names shine as brightly as Jack Kirby’s. Known as…
