by Jim Warren | Feb 26, 2026 | DRTV Blog
There was a very specific sound to 2008 at 1:17 a.m. The hum of a plasma TV. The blue glow of a cable box. And a voice—overly enthusiastic, slightly breathless—promising that your life was about to get dramatically easier for three easy payments of $19.95. Before... 
by Jim Warren | Feb 16, 2026 | DRTV Blog
Vogue’s premise — “Gen Z broke the marketing funnel” — is directionally right, but the framing is a little theatrical. What the article really describes is this: the neat, linear AIDA-style journey no longer matches reality when discovery, evaluation, and purchase... 
by Jim Warren | Feb 14, 2026 | DRTV Blog
When I watched the “Did AI Do That?” commercial from MNTN during the Super Bowl, I didn’t see a stunt. I saw a shift. Featuring Jaleel White — cleverly echoing his famous catchphrase — the ad wasn’t really asking whether artificial intelligence created the commercial.... 
by Jim Warren | Feb 12, 2026 | DRTV Expert
If you’ve spent any real time in direct response television, you already know something many digital marketers are just now learning: Impressions don’t matter. They never did. In the DRTV world, we didn’t measure success by how many households our spot theoretically...
