Author: Jim Warren
The Psychology of Direct Response Copywriting: Why We Can’t Resist the Call to Act
The Psychology of Direct Response Copywriting: Why We Can’t Resist the Call to Act If…
How AOL’s Free Trial CDs Became the Infomercial of the Internet Age
How AOL’s Free Trial CDs Became the Infomercial of the Internet Age If you lived…
When Improv Sells: What “Whose Line” Gets Right About Infomercials
Whose Line’s “Infomercial” game accidentally maps the perfect DRTV formula: name the problem, show the…
The Hidden Costs of Cord Cutting: Was It Really Worth It?
When cord-cutting first emerged as an alternative to traditional cable, it promised to be a…
Buy Now, Pay Later: How Affirm, Klarna & PayPal Are Revolutionizing Direct Response Marketing
In the golden era of infomercials, one phrase consistently sealed the deal: “Three easy payments…