Author: Jim Warren
The Lean Leg Machine: A 1998 Direct Response Success Story
Back in 1998, I had the opportunity to work on a direct response infomercial that…
Why Building an In-House Production Studio Is a Game-Changer for Your Business
As someone who’s been in the trenches of content creation for years, I’ve seen firsthand…
A Simple Guide to Direct Response TV and the Top Agencies You Should Know
Direct Response TV (DRTV) might not be as flashy as the latest social media trends,…
The Rise of Cable Television and Its Impact on Infomercials
I had the privilege of witnessing the transformation of the direct response advertising industry during…
How Ronald Reagan Birthed the Infomercial Era
When Ronald Reagan took office in 1981, his administration made the policy changes for commercial…