Author: Jim Warren
The Rise of Cable Television and Its Impact on Infomercials
I had the privilege of witnessing the transformation of the direct response advertising industry during…
How Ronald Reagan Birthed the Infomercial Era
When Ronald Reagan took office in 1981, his administration made the policy changes for commercial…
Long Form vs. Short Form: Choosing the Right Format
When it comes to direct response television (DRTV) advertising, one of the most critical decisions…
David Ogilvy and His Influence on Direct Response Marketing
David Ogilvy, famously known as the “Father of Advertising,” transformed the industry by blending creativity…
The Top Eight Direct Response TV Production Companies: Crafting Campaigns That Convert
In the fast-paced world of advertising, direct response television (DRTV) remains a powerhouse for businesses…