by Jim Warren | Sep 26, 2025 | DRTV Blog
The Psychology of Direct Response Copywriting: Why We Can’t Resist the Call to Act If you’ve ever picked up the phone after hearing “call now,” or clicked “buy now” because the timer was running out, you’ve felt the pull of direct response copywriting. It isn’t an... 
by Jim Warren | Sep 26, 2025 | DRTV Blog
How AOL’s Free Trial CDs Became the Infomercial of the Internet Age If you lived through the 1990s, you probably remember them: shiny discs stuffed into your mailbox, wedged into magazines, and even slipped into cereal boxes. They promised “50 Free Hours!” or “Get... 
by Jim Warren | Sep 25, 2025 | DRTV Blog
If you’ve ever run a true late-night DRTV buy, you know the assignment: hold attention, demonstrate the fix, and make the offer before the audience reaches for the remote—or the fridge. That’s why I love the “Infomercial” game from Whose Line Is It Anyway? It’s... 
by Jim Warren | Jul 12, 2025 | DRTV Blog
When cord-cutting first emerged as an alternative to traditional cable, it promised to be a cheaper and more flexible way to consume entertainment. No longer tied to expensive cable packages, consumers rejoiced in the freedom to choose what they wanted to watch and... 
by Jim Warren | Jul 6, 2025 | DRTV Blog
In the golden era of infomercials, one phrase consistently sealed the deal: “Three easy payments of $19.99!” That wasn’t just clever copy—it was an offer structure. A psychological nudge that made big-ticket items feel manageable, safe, and attainable. Fast forward to...