Author: Jim Warren
Jack Kirby: The Advertising Visionary Who Revolutionized Direct Response Marketing
In the world of advertising, few names shine as brightly as Jack Kirby’s. Known as…
Decade of Direct: How the 1980s Revolutionized TV with the Dawn of Infomercials
The 1980s were a golden era for the infomercial industry, a time when late-night television…
The Average Cost of an Infomercial in 2024: What You Need to Know
In 2024, the world of infomercials continues to be a powerful platform for direct-to-consumer marketing,…
The George Foreman Grill: The Infomercial That Defined the 90s
In the world of late-night television, few things are as memorable as the infomercials that…
From Late-Night TV to Digital Domination: The Evolution of Infomercials into 2023
Infomercials, those long-form advertisements that once dominated late-night television, have experienced a roller-coaster journey over…