by Jim Warren | Jul 6, 2025 | DRTV Blog
The Birth of DRTV: When the Pitch Hit the Screen Direct Response Television took off in the early ’80s thanks to deregulated airtime and a growing cable landscape. Back then, brand advertisers were chasing impressions and market share. DRTV marketers? We were chasing... 
by Jim Warren | Jul 6, 2025 | DRTV Blog
I. The Trap of Vanity Metrics Let’s get something straight: impressions don’t equal impact. For too long, marketers have been lured into the illusion that reach is a reliable proxy for results. We’ve been told that if a million people saw your ad, that’s... 
by Jim Warren | Jul 5, 2025 | DRTV Blog
Since 2002, I’ve been at the forefront of a marketing revolution that has transformed how brands connect with consumers and drive results. I call it Direct-to-Brand (D2B) marketing, and it’s been the cornerstone of my work for over two decades. Today, I... 
by Jim Warren | Jul 5, 2025 | DRTV Blog
When I think back to the golden age of infomercials, it’s impossible not to be struck by the incredible array of products that captivated audiences and became household names. As someone who had the privilege of being deeply involved in this unique form of... 
by Jim Warren | Jul 5, 2025 | DRTV Blog
Back in 1998, I had the opportunity to work on a direct response infomercial that would make waves across the globe. The product? Brenda Dykgraaf’s “Lean Leg Machine.” The campaign was an exciting blend of fitness, celebrity, and international appeal—a true testament...