Author: Jim Warren
Pitch Perfect: Who is the Best Infomercial Pitchman of All Time?
When it comes to infomercials, there have been many pitchmen over the years who have…
The Top Three Infomercial Beginner Mistakes to Avoid
Making a profit through Direct Response advertising means paying close attention to the pennies and knowing which…
Is Direct Response Right for You?
The answer is a very definite “maybe.” Direct Response, like every other form of advertising has…
Not Your Father’s Direct Response
In the 1990’s, only the most self-assured brand managers possessed the courage to suggest an…
Using Direct Response to Build Your Brand
Whether you are defending a brand’s dominate market position or seeking to attain it, direct…