Author: Jim Warren
Why integrate Direct Response?
Direct response provides you with the ability to generate exponential and/or immediate improvements in results (i.e.…
What is the future of the Billy Mays Infomercials?
The Infomercial Industry has felt the shock of the loss of one of its all…
What Billy Mays did for the Infomercial!
Billy Mays Without a doubt Billy Mays helped the recent Infomercial industry rebound. Our industry…
The DRTV/Brand Bell CurveThe Rise of Branding in Direct Response Television Campaigns
Target Marketing Magazine Not long ago, only the most self-assured brand managers dared suggest direct…
Fishing the DRTV Waters for Big-Ticket Buyers
DMA Newsletter Veterans of DRTV understand the laws of pricing like Gloucester fishermen know the…