Author: Jim Warren
The DRTV/Brand Bell CurveThe Rise of Branding in Direct Response Television Campaigns
Target Marketing Magazine Not long ago, only the most self-assured brand managers dared suggest direct…
Fishing the DRTV Waters for Big-Ticket Buyers
DMA Newsletter Veterans of DRTV understand the laws of pricing like Gloucester fishermen know the…
Understanding the Senior Market
The demographic picture of our nation is changing rapidly with the growth of the 50-plus…
Direct Response Marketing For The Home Health Industry
Now is the time for the home health products industry to employ direct response marketing…
When is it Time to Go Direct?
With occupancy rates sagging (around 60%) and an unpredictable economy, it may be time for…