by Jim Warren | Feb 28, 2023 | DRTV Blog
Infomercials have been a staple of television advertising for decades, but with the rise of Connected TV (CTV) and other digital channels, many have questioned whether the infomercial is still relevant in 2023. In this blog post, we’ll take a look at the current... 
by Jim Warren | Feb 26, 2023 | DRTV Blog
When it comes to infomercials, there have been many pitchmen over the years who have captured our attention and convinced us to buy their products. But who is the best infomercial pitchman of all time? Top Infomercial Hosts Let’s take a closer look at some of... 
by Jim Warren | Oct 5, 2019 | DRTV Blog
Making a profit through Direct Response advertising means paying close attention to the pennies and knowing which beginner mistakes to avoid. A friend of mine with whom I have done many deals came to me with a new product he had created. He was selling it... 
by Jim Warren | Oct 3, 2019 | DRTV Blog
The answer is a very definite “maybe.” Direct Response, like every other form of advertising has its time and place. I believe that Direct Response has the widest range of possibilities. After all, the purpose of any advertising is to build and enhance a... 
by Jim Warren | Sep 30, 2019 | DRTV Blog
In the 1990’s, only the most self-assured brand managers possessed the courage to suggest an infomercial or direct response television (DRTV) for a brand marketing campaign. Due to the strong images of hard-sell pitches for questionable products ranging from psychic...