by Jim Warren | Jun 18, 2015 | DRTV Blog
According to PWC, advertising on the web just surpassed advertising on television. This year, paid social advertising spending will hit an all time high, at a forecasted $10 billion, a whopping 31% increase from 2014. With stakes like these, the pressure is on for... by Jim Warren | Nov 25, 2009 | DRTV Blog
Building Your Brand and Your Bottom Line with Direct Response™ “Everything marketers do must support or build the brand. Realizing value from direct response marketing requires a holistic direct-to-brand strategy, unless you’re prepared for a new set of... by Jim Warren | Jul 16, 2009 | DRTV Blog
Direct response provides you with the ability to generate exponential and/or immediate improvements in results (i.e. sales or leads). Direct response can generate such results in many ways. When you think of direct response, you immediately think of the... by Jim Warren | Jun 29, 2009 | DRTV Blog
The Infomercial Industry has felt the shock of the loss of one of its all time greatest Icons that is for sure. The loss of Billy Mays has made national and international headlines. What is certain is that Billy’s untimely passing has been headlines, what isn’t... by Jim Warren | Jun 12, 2009 | DRTV Blog
Billy Mays Without a doubt Billy Mays helped the recent Infomercial industry rebound. Our industry has experienced great success lately, due to the current economy in part; however you have to give the pitchmen credit…good or bad. I’ve seen several posts today stating...