by Jim Warren | Sep 27, 2019 | DRTV Blog
Whether you are defending a brand’s dominate market position or seeking to attain it, direct response is relevant to your future. You may decide to explore it now or later, but what if your competition explores it first? These days, people want things right now.... 
by Jim Warren | Jun 18, 2015 | DRTV Blog
According to PWC, advertising on the web just surpassed advertising on television. This year, paid social advertising spending will hit an all time high, at a forecasted $10 billion, a whopping 31% increase from 2014. With stakes like these, the pressure is on for... by Jim Warren | Nov 25, 2009 | DRTV Blog
Building Your Brand and Your Bottom Line with Direct Response™ “Everything marketers do must support or build the brand. Realizing value from direct response marketing requires a holistic direct-to-brand strategy, unless you’re prepared for a new set of... by Jim Warren | Jul 16, 2009 | DRTV Blog
Direct response provides you with the ability to generate exponential and/or immediate improvements in results (i.e. sales or leads). Direct response can generate such results in many ways. When you think of direct response, you immediately think of the... by Jim Warren | Jun 29, 2009 | DRTV Blog
The Infomercial Industry has felt the shock of the loss of one of its all time greatest Icons that is for sure. The loss of Billy Mays has made national and international headlines. What is certain is that Billy’s untimely passing has been headlines, what isn’t...