Direct Response Marketing is More Alive than Ever!

Jim Warren

According to PWC, advertising on the web just surpassed advertising on television. This year, paid social advertising spending will hit an all time high, at a forecasted $10 billion, a whopping 31% increase from 2014. With stakes like these, the pressure is on for CMOs and digital marketers to go beyond “likes” and start demonstrating real impact. Much like direct response television, “smart” online advertising makes it possible to follow the lead, call, or click through to the sale or appointment. Make sure you know what your online spend is generating.  Unfortunately, a lot of the agencies and aggregators don’t have the ability to keep tabs on leads through the sales cycle, the good news is the great ones do.  Don’t settle for anything less than full accountability for your online buys.  

Author

  • Jim Warren

    Jim Warren is a seasoned expert in direct response television (DRTV) with decades of experience in crafting compelling infomercials that drive results. His deep understanding of consumer psychology and storytelling has made him a sought-after consultant in the industry. Jim has a unique ability to transform complex products and services into relatable, must-have items for a broad audience. With a career spanning numerous successful campaigns, Jim’s work has generated millions in revenue for his clients, earning him a reputation as one of the leading figures in DRTV. His expertise lies not just in selling products but in building lasting brand loyalty through powerful, engaging narratives that resonate with viewers. Jim Warren is dedicated to pushing the boundaries of direct response advertising by blending traditional strategies with modern digital techniques.Connect with Jim Warren on LinkedIn

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