Tag: Paw Shower
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Decade of Direct: How the 1980s Revolutionized TV with the Dawn of Infomercials
The 1980s were a golden era for the infomercial industry, a time when late-night television…
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From Late-Night TV to Digital Domination: The Evolution of Infomercials into 2023
Infomercials, those long-form advertisements that once dominated late-night television, have experienced a roller-coaster journey over…
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The Average Cost of an Infomercial in 2024: What You Need to Know
In 2024, the world of infomercials continues to be a powerful platform for direct-to-consumer marketing,…
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The Future of the Infomercial in a Connected TV World
Infomercials have been a staple of television advertising for decades, but with the rise of…
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The George Foreman Grill: The Infomercial That Defined the 90s
In the world of late-night television, few things are as memorable as the infomercials that…
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Advertising Agencies Finally Begin to Embrace DRTV
It’s not too often that you hear of a product selling on television with a…
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Another Sign That Streaming is Taking Over
Subscription-based television services offered in the United States, which typically include cable, satellite are facing…
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Applying Direct Techniques to Growing Your Business
Over the course of your career, you have probably benefited from a successful marketing campaign.…
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Comparing Broadcast Television Media Buying and Streaming Media Buying: Pros and Cons
In the past decade, the way we consume media has drastically changed. With the rise…
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Counting the Costs: How Much Does an Infomercial Really Cost?
An infomercial is a form of long-form advertising that is designed to promote a product…
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David Ogilvy and His Influence on Direct Response Marketing
David Ogilvy, famously known as the “Father of Advertising,” transformed the industry by blending creativity…
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Direct Response Marketing For The Home Health Industry
Now is the time for the home health products industry to employ direct response marketing…
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Direct Response Marketing is More Alive than Ever!
According to PWC, advertising on the web just surpassed advertising on television. This year, paid…
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Everything marketers do must support or build the brand
Building Your Brand and Your Bottom Line with Direct Response™ “Everything marketers do must support…
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Fishing the DRTV Waters for Big-Ticket Buyers
DMA Newsletter Veterans of DRTV understand the laws of pricing like Gloucester fishermen know the…
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How Ronald Reagan Birthed the Infomercial Era
When Ronald Reagan took office in 1981, his administration made the policy changes for commercial…
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How to Find the Right Production Talent for Your Next Project
Finding trusted quality talent is more important than ever. The right people can make or…
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Is Direct Response Right for You?
The answer is a very definite “maybe.” Direct Response, like every other form of advertising has…
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Jack Kirby: The Advertising Visionary Who Revolutionized Direct Response Marketing
In the world of advertising, few names shine as brightly as Jack Kirby’s. Known as…
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Long Form vs. Short Form: Choosing the Right Format
When it comes to direct response television (DRTV) advertising, one of the most critical decisions…
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Not Your Father’s Direct Response
In the 1990’s, only the most self-assured brand managers possessed the courage to suggest an…
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Pitch Perfect: Who is the Best Infomercial Pitchman of All Time?
When it comes to infomercials, there have been many pitchmen over the years who have…
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The Best DRTV Agencies to Create Modern Infomercials in 2025
Introduction The landscape of direct response television (DRTV) has dramatically evolved from the late-night infomercials…
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The DRTV/Brand Bell CurveThe Rise of Branding in Direct Response Television Campaigns
Target Marketing Magazine Not long ago, only the most self-assured brand managers dared suggest direct…
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The Future of Infomercials: How Direct Response Television is Evolving in 2023
Direct response television (DRTV) has been a popular form of advertising for decades, with infomercials…
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The History of Infomercials: A Timeline of Long-Form Advertising
For many of us, the word “infomercial” might bring to mind images of late-night TV…
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The Top 10 Most Successful Infomercials of All Time
There have been countless infomercials produced over the years, but here are ten that are…
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The Top Eight Direct Response TV Production Companies: Crafting Campaigns That Convert
In the fast-paced world of advertising, direct response television (DRTV) remains a powerhouse for businesses…
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The Top Three Infomercial Beginner Mistakes to Avoid
Making a profit through Direct Response advertising means paying close attention to the pennies and knowing which…
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Understanding the Senior Market
The demographic picture of our nation is changing rapidly with the growth of the 50-plus…
