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By the numbers: Diversity and inclusion are good business
Diversity at all levels of a company is an indicator of success. A culture of diversity and inclusion is the cause of it. The benefits of diversity and inclusion can be seen in stock and revenue performance, hiring and retention, and customer acquisition and loyalty. A diverse marketing organization aids access to diverse markets.This has…
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Nielsen to be acquired by private equity consortium
Ratings giant Nielsen is to be acquired by a private equity consortium consisting led by Evergreen Coast Capital Corporation and Brookfield Business Partners at a cost of $16 billion. The acquisition is subject to approval by Nielsen shareholders and is expected to close in the latter half of the year. Nielsen had rejected a $9…
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What you need to know about mobile game advertising
Last year Apple and Google decided to make identifier for advertisers (IDFA) an opt-in choice for users and that changed everything for marketers. IDFA, which had been enabled by default, made it relatively easy to measure and target mobile gaming ads. The result has been a resurgence in more traditional types of ads, like banners, videos…
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Virtual events: The ultimate marketers’ guide
Virtual events weren’t born of COVID-19, but their development and evolution were dramatically accelerated by the pandemic.It’s indisputable that virtual events are as varied in format as their physical world counterparts. In purpose, composition, duration, presentation technology, virtual events are as wide-ranging as the organizations who are pioneering this medium.This guide is for marketers who…
