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Real Story on MarTech: Why are vendor marketplaces so fragmented?
When I started as an industry analyst 20 years ago covering the web content and experience management (WCM) market, I marveled at the plethora and diversity of vendor start-ups. Well, some elder analysts clapped my shoulders and intoned, “Yeah, but how many will be around in five years? The market will consolidate, so you need…
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Good morning: The challenge of entering the CX space
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily.Good morning, Marketers, and we have a late entry in the CX race.Microsoft, which…
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Microsoft enters the customer experience space
Microsoft this week announced the launch of the Microsoft Customer Experience Platform designed to orchestrate AI-driven customer journeys. The platform has integrations with Dynamics 365 Customer Insights and Microsoft Advertising.The platform will aggregate customer data — behavioral, transactional and demographic — at scale (with built-in privacy management) and use an AI solution to resolve identities.…
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Real Story on MarTech: “But Will It Scale?”
Before becoming famous for Trump lip-synching, the comedian and ex-Googler Sarah Cooper published a great book about how to sound impressive during meetings, and among the top-ten pieces of advice she doles out is to ask, “But will it scale?”Well, at the risk of getting all smarty-pants on you, I think scale is actually a really important question to ask if you work…
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How to implement new marketing technology to drive innovation
“Leading companies will win digitally by continually innovating brand experiences that drive transformative results,” said Dave Mankowski, Chief Growth Officer for CX software company Bounteous, at our recent MarTech conference.Many of these digital wins don’t come easy though. In Mankowski’s experience, he sees that innovation often comes slower than expected. Signs of a slow transformation…
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