Author: Jim Warren
Direct Response Marketing is More Alive than Ever!
According to PWC, advertising on the web just surpassed advertising on television. This year, paid…
Everything marketers do must support or build the brand
Building Your Brand and Your Bottom Line with Direct Response™ “Everything marketers do must support…
Why integrate Direct Response?
Direct response provides you with the ability to generate exponential and/or immediate improvements in results (i.e.…
What is the future of the Billy Mays Infomercials?
The Infomercial Industry has felt the shock of the loss of one of its all…
What Billy Mays did for the Infomercial!
Billy Mays Without a doubt Billy Mays helped the recent Infomercial industry rebound. Our industry…