Connected TV Archives - Page 17 of 112

From Awareness to Performance: How Fragmentation Is Shifting Streaming Goals

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Nov 13, 2023

3 Min Read Whether you’re a marketer, a streaming consumer, or both, you’ve probably noticed there have been a lot of changes in the Connected TV (CTV) and Over-the-Top (OTT) world lately. Between the addition of new platforms and subscription options, it’s a lot to take in. This fragmentation, combined with the decline in linear…
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Consolidation, Commercials, and Costly: Predicting CTV in 2024

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Nov 10, 2023

4 Min Read Thanks to its digital DNA, Connected TV was built for change — especially as an ad channel. The CTV landscape of today looks dramatically different from just a few years ago, thanks to the number of services, viewers, advertisers, and new capabilities. And that evolution won’t slow down any time soon. As…
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Gen Z and Millenials Think CTV Ads Are Higher Quality Than Cable Ads

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Nov 9, 2023

3 Min Read The adage that younger generations are glued to their screens may just be true. But not just any screens — according to recent research from Magna Media Trials and Samsung Ads, over 50% of Gen Z and millennials are diving headfirst into video content on Connected TV, leaving old-school cable and broadcast…
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The (TV) Doctor Is In: Solving Common CTV Struggles

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Nov 7, 2023

3 Min Read In a recent survey conducted by Marketing Brew and MNTN, we found some shared pain points among Connected TV advertisers. Right now, these concerns center around targeting, measurement, and efficiency — three key elements of a successful CTV campaign. To help solve these challenges, Jon Zucker, Senior Product Marketing Manager at MNTN, recently…
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(B2)Be There: Driving Long-Term B2B Brand Awareness with CTV

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Nov 6, 2023

4 Min Read We quote this stat all the time, but only because it’s so eye-popping: up to 90% of B2B decision-makers buy from companies they knew at the beginning of the buying process. So in order to be on the radar of your potential buyers, you need to get ahead of the sales funnel. …
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