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Rewrite the Rules of Account-Based Marketing with Connected TV
3 Min Read Marketers looooove their acronyms (CRM, SEO, ROAS, KPI, CPV, LOL… okay, not that one). But account-based marketing (ABM) is more than “just another” marketing acronym. It’s a vital strategy for B2B marketers. Especially for those looking to increase their return on investment while getting their sales and marketing teams to work together. But…
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Get To Know Connected TV’s Built-In Brand Safety
4 Min Read The internet is an unparalleled resource filled with opportunities to learn, connect, create, and share. But, as we all know, there’s another side, too. The side that makes us question why we’re still reading the comment section, even though we know it made us lose our hope in humanity about 30 replies…
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Why MNTN Is Your Platform for Durable Growth
4 Min Read By now, you’ve probably heard about the power of Connected TV — a full-funnel ad channel that gives marketers the power of digital while reaching TV audiences. What you may not know: the secret to getting the most out of your CTV campaigns is to work with an advertising partner like MNTN.…
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Consumers Find CTV Ads More Useful Than Mobile for Informing Holiday Purchases
2 Min Read Looking for a scoop on this year’s holiday shopping scene? According to LG Ad Solution’s latest study, streaming TV ads will be the hidden gems of the holiday season. Turns out, 39% of savvy shoppers find CTV ads more helpful than those on mobile — a whopping 2.3x more than last year.…
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More FAST, More Fragmentation: What Amazon’s Ad Tier Means For Advertisers
3 Min Read When Amazon’s announcement of an additional ad-supported tier starting early 2024 came across our newsdesk, it didn’t come as much of a surprise. This year we’ve observed major streaming networks flocking to FAST, knowing the clear impact such a revenue-stream shift would have on their bottom line. An ad-supported Prime Video presents…
