Tag: Connected TV

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  • The Importance of Q4 for B2B Advertisers Striving for Longevity

    The Importance of Q4 for B2B Advertisers Striving for Longevity

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    4 Min Read The Halloween merchandise is already being crowded out by the Christmas decorations and many B2C advertisers are finalizing their holiday plans. As a B2B advertiser, though, you’re probably ready to close this article and hang up your strategy cap for the year. But wait! While Q4 is typically B2C’s time to shine,…

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  • Clearing The Air: Why Your CTV Reporting Needs More Transparency

    Clearing The Air: Why Your CTV Reporting Needs More Transparency

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    4 Min Read Now that many (dare we say most?) advertisers are familiar with Connected TV (CTV), it’s time to talk about how to enhance the channel’s performance capabilities. And transparency is a key part of that conversation.  Erik Gray, Director of Product Analytics at MNTN, recently joined MediaPost to discuss why CTV reporting needs…

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  • Spotify Presses Play on CTV Advertising

    Spotify Presses Play on CTV Advertising

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    4 Min Read If you haven’t noticed by now, programmatic advertising — and Connected TV specifically — has been a big deal in advertising. In fact, it’s so big that in the last year we’ve seen even movie theater chains (!) take inspiration, while every major streaming service has gone all-in on advertising. Now that…

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  • CTV Households Are 75% More Likely to Co-View Than Linear Households

    CTV Households Are 75% More Likely to Co-View Than Linear Households

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    2 Min Read A recent report from LG Ad Solutions and TVision suggests a whopping 88% of Connected TV (CTV) users are jumping on the co-viewing bandwagon, enjoying their favorite shows and movies with friends and family. Turns out, households tuning in to CTV content are 75% more likely to indulge in this shared experience…

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  • Rewrite the Rules of Account-Based Marketing with Connected TV

    Rewrite the Rules of Account-Based Marketing with Connected TV

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    3 Min Read Marketers looooove their acronyms (CRM, SEO, ROAS, KPI, CPV, LOL… okay, not that one). But account-based marketing (ABM) is more than “just another” marketing acronym. It’s a vital strategy for B2B marketers. Especially for those looking to increase their return on investment while getting their sales and marketing teams to work together.  But…

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