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MarTech Replacement Survey finds marketing transformation is accelerating
Ever since we coined the phrase “MarTech is marketing” in 2019, it has only become clearer to us that the art of building brand, prospects and customers today cannot be separated from the tools we use to power those activities. But it’s also clear that the pace of transformation is leading marketers to continually evaluate…
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How technology is enabling community marketing
“Community as a function of business and a function of practice has been a long time coming. It’s just maturing. You need the technology to enable these things. The people are critical of course, but you need the technology to work really well.” That was Mike Rizzo, founder of the MO Pros community, in the…
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Why account-based marketing continues to grow
Although inbound marketing remains critical to B2B lead generation, many marketers are increasing their use of account-based marketing (ABM) to take back some control of the process and speed up the buying cycle. This shift from a reactive to proactive marketing approach is working well for many B2B companies. Marketers report ABM yields multiple important…
Tag: Customer Relationship Management (CRM)
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