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Kantar acquires Numerator to hone North American insights
Kantar, the global provider of data-based insights into consumer behavior, has announced the acquisition of Numerator, a Chicago-based shopper insight and marketing intelligence platform. Through its worldpanel division, Kantar already gathers consumer insights in more than 45 countries outside the U.S. and Canada. Numerator brings insights from a digital panel of over a million North…
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Allant Group in data partnership with Adstra
Data services provider Allant Group announced a partnership with data services company Adstra. Allant is in the business of providing customer insight data to help brands optimize marketing spend and improve customer experience. Adstra is a subscription-based suite of identity and data solutions aimed at connecting personally identifiable information with anonymized data across media. The…
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Narrative partners with mobile data provider Complementrics
Organizations, including big brands, are looking to buy and sell data, says Narrative CEO Nick Jordan. The post Narrative partners with mobile data provider Complementrics appeared first on MarTech.
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What Can Awareness-Driven Brands Learn from Direct-Response’s Movers and Shakers?
“Cord cutting isn’t just a trend, it’s the meta. There’s a major opportunity for brands on streaming television – which is not up for debate anymore,” explained MNTN Director of Content, Tim Edmundson during yesterday’s Bringing CPG to CTV: Why Awareness Driven Brands Must Rethink Measurement on Television webinar with Adweek. Whether you’re a CPG…
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The CLV guessing game: Marketoon of the Week
Find value in customer retention. The post The CLV guessing game: Marketoon of the Week appeared first on MarTech.