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Making an impact: Using attribution modelling to increase ROI for Tesco Bank
Marc Dallimore, Edit’s Director of Data Science, explains the role attribution modelling can play in improving marketing campaign performance. How do you know if your marketing is effective? When you are running multiple marketing channels simultaneously, it pays to know the role that each one plays in the customer journey and how they work alongside…
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Edit plot a course with Burgess Yachts
Edit has been appointed by Burgess Yachts to support the implementation of a major marketing technology programme for the business, concentrated on enhancing the usage of customer data. With a heritage spanning close to 50 years, Burgess Yachts was founded in 1975 by Nigel Burgess, a renowned solo ocean racer, and is today ranked as…
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Watch: Delivering elevated customer experiences
At Microsoft’s Business Application Summit (MBAS) last week, our Technical Director, Theo Costley-White spoke with MBAS host Natahri Felton about what it takes to elevate customer experiences in the age of the always-on consumer. In this enlightening session, they discuss subjects including the changing nature of consumer expectations, how Edit sees the future of interactions,…
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The Dispiriting Dilemma of Dueling Data Sets
Maybe this has happened to you. You’re trying to develop an important strategy, and you need crucial information to make a big decision. You call together your relevant team leaders… The post The Dispiriting Dilemma of Dueling Data Sets appeared first on DirectAvenue.
