Tag: Marketing Technology

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  • 6 Key Marketing Ops Predictions for 2022

    6 Key Marketing Ops Predictions for 2022

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    2021 was the breakout year for marketing operations. The marketing function that was once behind the scenes is now stepping onto center stage, largely driven by the need to manage digital and data, not to mention the heavy migration to a remote-first work environment. Companies were forced to make hard pivots in their marketing strategy,…

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  • Does your marketing team need a customer journey analytics tool?

    Does your marketing team need a customer journey analytics tool?

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    Given that customers’ journeys to purchase and beyond are growing increasingly complex due to the ever-increasing number of devices, channels and options at their fingertips, businesses are seeking solutions like customer journey analytics tools to help them get a handle on what customers are experiencing.But deciding whether or not your company needs a customer journey…

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  • Finding tech solutions for departments outside marketing

    Finding tech solutions for departments outside marketing

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    Believe it or not, but sometimes marketing technology management requires a practitioner to serve another department.  There are probably plenty of reasons why this may occur.One main reason is when other teams piggyback off one of marketing’s services.  This makes sense since it is inefficient (and likely expensive) for departments to use their own services…

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  • Calling all technology-focused marketers: Submit a session pitch for MarTech!

    Calling all technology-focused marketers: Submit a session pitch for MarTech!

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    MarTech returns virtually on March 29-30 focusing on the customer journey of a lifetime.As you know, customers continue to change. B2B buyers are reluctant to fill out forms and spend time on video calls with sales reps. B2C buyers don’t want to scroll through endless catalog pages trying to find what they need. Customers who…

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  • Good morning: It’s the cloud, of course

    Good morning: It’s the cloud, of course

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    MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily.Good morning, Marketers, and here’s another reason the marketing tech space looks like it…

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