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Smart TV Purchases, Inclusive Digital Content, & More | Weekly Marketing News
There’s been a lot to cover when it came to marketing news this week. In Connected TV news in particular, new research from Interpret found that despite the wide proliferation of streaming services and Connected TV devices already in consumers’ homes, many more are interested in adding these products to their living rooms. In fact,…
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Ryan Reynolds’ Maximum Effort Marketing Has Been Acquired by Performance TV Platform MNTN
Ryan Reynolds has sold his creative agency. Maximum Effort Marketing, the creative powerhouse behind viral ads like dating platform Match’s fiery “Match Made in Hell” and all of the recent advertising work for the Reynolds-owned Mint Mobile and Aviation American Gin, has been acquired by performance TV platform MNTN (pronounced “mountain”). Under the deal, Maximum Effort Marketing will retain its…
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MNTN Adtech Company Acquires Ryan Reynolds’ Maximum Effort Marketing
MNTN has acquired Maximum Effort Marketing, the creative advertising hot shop of Ryan Reynolds and George Dewey. The fast-growing adtech company, described as a leader in Connected TV and self-serve ads, made the announcement on Wednesday, in concert with Reynolds. “The explosion of the Connected TV presents a once-in-a-generation opportunity to bring creative and media back together,” said MNTN CEO…
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Ryan Reynolds Explains the Sale and Future of His Agency, Maximum Effort
Ever since Maximum Effort Marketing launched in 2018, the agency has helped fuel the growth of co-founder Ryan Reynolds’ investments—such as Aviation Gin, which he sold to Diageo in 2020 for more than $600 million. This week, the agency itself became an acquisition target, with performance TV platform MNTN adding Maximum Effort Marketing as its creative wing. Reynolds will…
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Ryan Reynolds and ‘Twin Brother’ Announce Maximum Effort Aquisition by MNTN
Today, Ryan Reynolds announced in true Ryan Reynolds fashion that his agency, Maximum Effort, has been acquired by ad tech firm MNTN. In a new video that debuted on his social channels, he appears with his “twin brother”—named Gordon—in a tense, fireside-style interview to unveil the news. (Not surprisingly, there are cameos of Reynolds’ Aviation Gin…
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