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Google’s cookie deprecation: An essential marketing playbook for the post-cookie era
Google’s full deprecation of third-party cookies is right around the corner. Time is running out to get all those well-laid marketing plans off the whiteboards and into action. No matter where your company is at in the post-third-party preparation curve, the truth is that we won’t fully realize the impact on our marketing efforts until…
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Klaviyo launches Klaviyo AI
Today, marketing automation platform Klaviyo launched Klaviyo AI, a new suite of AI-powered tools and features. The new tools aim to use AI-generated insights and messages, including product recommendations, for better deployment to the right customers at the right time. Why we care. The big question for any AI updates is how the new tools…
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Using data analytics for customer acquisition: Best of the MarTechBot
This post was originally published on this site Best of the MarTechBot showcases the MarTechBot’s responses to prompts […]
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Why you should add predictive modeling to your marketing mix
This post was originally published on this site Predictive analytics provides a solid foundation for […]
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How one tech company is doing marketing without cookies
This post was originally published on this site How do you do digital marketing without […]