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Only 11% of CMOs say they have achieved digital transformation goals
The digital transformation journey is neither easy nor quick, which is why only 11% of global CMOs say they have completed it, according to a new study.The annual study, by MediaSense, confirmed that digital transformation is sweeping marketing. An incredible 82% of brands planning or in the midst of transforming their internal media operating model.…
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37 questions to ask call analytics vendors during the demo
The global pandemic has confirmed what many marketers already knew: the telephone is an integral part of the consumer purchase journey. That’s why many are leveraging call analytics platforms that collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses.Given all of that…
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datafuelX launches predictive analytics solutions to improve linear TV and CTV outcomes
A new advertising analytics company, datafuelX, will offer forecasting and optimization of ad audiences for both marketers and publishers on the buy side and sell side.The first two predictive products launched by datafuelX, precisionX and outcomeX, are aimed at helping media companies, agencies and brands increase the efficiency of ad spend and improve reach and targeting…
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19 questions to ask customer journey analytics vendors during the demo
Given that customers’ journeys to purchase and beyond are growing increasingly complex due to a seemingly ever-increasing number of devices, channels and options, businesses are seeking customer journey analytics platforms to help them get a handle on what customers are experiencing. Given all of that promise, marketers are certainly evaluating these technologies and one crucial…
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19 questions to marketing attribution and predictive analytics vendors during a demo
With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Given all of that promise, marketers are certainly evaluating these technologies and one crucial part of that process is…
