• The Top Eight Direct Response Production Companies

    The Top Eight Direct Response Production Companies

    Direct response advertising has been a powerful tool for businesses to reach and engage with […]

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  • You Wouldn’t Believe It Could Happen, But It Did…

    What is a producer? A producer is a problem solver. What is an editor? An editor can “fix” the problem the producer couldn’t solve.  You wouldn’t believe it could happen, but it did…  We were filming a Dial A Santa series of commercials. After weeks of casting the “perfect” Santa, he showed up at the shoot…

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  • Why You Need Professional Video Content

    Everyone has a cell phone that shoots 4k. And maybe you ‘know a guy’ who has followers on TikTok or Instagram. But do they know the 10 steps to creating a DRTV commercial that sells hundreds of thousands of products? Do they have 35+ years of experience? Have they had 69 million hits from a…

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  • Concepts TV Is Ready For Takeoff!

    Whether you’re looking to create a digital campaign for a great product or a commercial for the next hot tourist location, Concepts TV is ready for takeoff! The Concepts TV team most recently traveled to India to produce a video presentation for The Kripalu Girls School and raised funds as an effort to break the cycle…

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  • Filming Safely During a Pandemic

    Shooting commercials during the current crisis is challenging. Large camera crews, talent and production teams are unable to assemble. However, there are many ways in which a production company can still create commercials without creating a super spreader event.   Recycling old footage, using graphics for the entire commercial, creating animation, filming with an iPhone, and using stock footage from an…

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