Tag: Data Management Platform (DMP)

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  • Invoca unveils no-code integrations library

    Invoca unveils no-code integrations library

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    Invoca has released a no-code integrations library for its conversation intelligence platform including no-code versions of its existing integrations with platforms such as Google Ads, Search Ads 360 and Salesforce Marketing Cloud, as well as no-code versions new integrations for Slack, Google Analytics and Meta Conversions API.The aim is for Invoca users to derive insights…

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  • How to scale personalization efforts with data-driven marketing

    How to scale personalization efforts with data-driven marketing

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    Tristan Silhol, senior manager of consulting at data company Artefact, recently worked with hygiene, health and nutrition CPG company Reckitt to revitalize their marketing campaigns. Their goal was to move Reckitt from a mass-market marketing approach to more personalized customer targeting.“Typical strategic marketing teams are focused on assumption-based marketing,” he said in his presentation at…

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  • Tourism Ireland bets on marketing partnership with IMAX producer to bring back tourism

    Tourism Ireland bets on marketing partnership with IMAX producer to bring back tourism

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    This February, Tourism Ireland is teaming up with a new IMAX documentary about Ireland to welcome travelers back after the enduring travel slump from the Covid-19 pandemic. But ensuring the partnership is successful has called for a lot more than Irish luck, it’s taken a sophisticated mix of integrated marketing and data management.Launching Ireland on…

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  • 3 ways marketers can build trust with data ethics

    3 ways marketers can build trust with data ethics

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    Data privacy is arguably the most pertinent topic in marketers’ minds these days. Whether it’s GDPR, CCPA, or upcoming U.S. federal privacy laws, brands know they may face legal jeopardy if any of these pieces are out of place. Yet it’s more than that — consumers are demanding privacy.“As consumers demand more transparency and new…

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  • Value data privacy to build customer trust

    Value data privacy to build customer trust

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    Privacy and consent are more important than ever in digital marketing since the advent of GDPR and CCPA, leading marketers at today’s biggest brands to change how they interact with customers. “You’ll see Apple is using this as a brand value differentiator there. And it’s not just Apple, it’s Google, it’s Facebook, everybody is working…

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